The seven golden rules of Advertising

Working in Advertising is not an easy way to make money. Anyone who says that it is, is lying. And he probably works in advertising. Advertising is where the grass is always greener. Where the sky is always blue and where the sun always shines - usually out of somebody else's arse.

If you were considering a career in advertising there are seven golden rules to remember:

1. The client is always right - no matter how big a jerk they are.
2. Make everything bigger than everything else.
3. Anything that can be changed will be changed and changed again until there is no time to make any more changes. Then they'll be changed again.
4. Studio costs are too expensive. Whatever the cost.
5. The Marketing Director's secretary is a yardstick by which to guage the target market.
6. If your competitors are doing it, it must be good.
7. Creatives bite. Account handlers suck.

Armed with the knowledge you can now venture into the corporate world of the fifteen percenters with your eyes fixed firmly on the global marketplace. Even if your only qualifications are a gold star for sunday school attendance and a third place certificate for arm-waving.